C.V.

Summary

Highly skilled and detail-oriented marketing, digital design and development professional with extensive experience in developing and implementing graphic, web, and marketing strategies for use in a variety of platforms, including but not limited to: client based marketing, branding, print publications, web based design and development, and digital responses to requests for proposals.

Experience

  • Academy Express
  • DasMarque
  • Ray Catena Motor Car
  • Pegasus Sporting Goods

Senior Graphic Designer & Web Specialist

June 2011 – Present

  • Assisted in the development of overall strategy and direction of company website, mobile platforms, and customer experiences.
  • Designed and developed a CMS (WordPress) website catering to all customer bases.
  • Managed hosting, back-end and front-end development, SEO/SEM optimizations, and all other aspects of the news platform.
  • Modernized corporate identity through digital (website and social media) and print marketing materials for an upwardly growing company in a competitive market.
  • Created, implemented, and monitored social media strategy and execution to integrate with overall marketing tactics.
  • Geared the development of strong corporate print, digital, and email presence which increased client base specific to charter and commuter sales.
  • Developed project launch schedules, advertising, direct and indirect marketing campaigns, promotions, sales tools and event marketing.
  • Responsible for the execution of Academy Brand Guidelines by collaborating with the Marketing team, matrix teams, and outside vendors to meet objectives.
  • Supervised internal and external matrix teams on a project-to-project basis.
  • Created and managed workflows that established and maintained consistent graphic and branding throughout all applications and mediums.
  • Internal and external communication of sales collateral with time sensitive deadlines of RFI’s, RFP’s, contracts, brochures, letterhead, logos and PowerPoint presentations.
  • Created recruiting advertisements for target markets with specific themes running in newspapers throughout areas of service.
  • Liaised with internal team and external vendors to set project scope.
  • Participated in and supported technical discussions with internal employees and external agenciesfor development of design initiatives.
  • Managed outside and inside vendors and the coordination of high-quality project deliverables in a timely and organized manner.
  • Responsible for designing and preparing corporate contract proposals of procurement for a variety of organizations requesting ground transportation services with a strong emphasis on corporate branding guidelines.

Owner & Creative Director

January 2009 – Present

  • Managed freelance design company, covering all aspects of print and digital marketing from sales to design to customer care.
  • Developed and managed a variety of websites including, but not limited to: ecommerce systems, product specialty landing pages, content management systems, blog platforms, and social media networks.
  • Created printed and web marketing materials from conception to completion ranging from corporate identities, logos, magazine advertisements, calendars, posters, invitations, and PowerPoint presentations.
  • Established mutual trust, credibility and strong working relationships with clients.
  • Studied marketing trends of target and related markets and integrated them with style and knowledge of design.

Graphic Designer & Marketing Coordinator

February 2008 – June 2011

  • Assisted in the development of overall strategy and direction of company website, mobile platforms, and customer experiences.
  • Designed and developed a CMS (WordPress) website catering to all customer bases.
  • Managed hosting, back-end and front-end development, SEO/SEM optimizations, and all other aspects of the news platform.
  • Modernized corporate identity through digital (website and social media) and print marketing materials for an upwardly growing company in a competitive market.
  • Created, implemented, and monitored social media strategy and execution to integrate with overall marketing tactics.
  • Geared the development of strong corporate print, digital, and email presence which increased client base specific to charter and commuter sales.
  • Developed project launch schedules, advertising, direct and indirect marketing campaigns, promotions, sales tools and event marketing.
  • Responsible for the execution of Academy Brand Guidelines by collaborating with the Marketing team, matrix teams, and outside vendors to meet objectives.
  • Supervised internal and external matrix teams on a project-to-project basis.
  • Created and managed workflows that established and maintained consistent graphic and branding throughout all applications and mediums.
  • Internal and external communication of sales collateral with time sensitive deadlines of RFI’s, RFP’s, contracts, brochures, letterhead, logos and PowerPoint presentations.
  • Created recruiting advertisements for target markets with specific themes running in newspapers throughout areas of service.
  • Liaised with internal team and external vendors to set project scope.
  • Participated in and supported technical discussions with internal employees and external agenciesfor development of design initiatives.
  • Managed outside and inside vendors and the coordination of high-quality project deliverables in a timely and organized manner.
  • Responsible for designing and preparing corporate contract proposals of procurement for a variety of organizations requesting ground transportation services with a strong emphasis on corporate branding guidelines.

Graphic & Web Designer / Associate Store Manager

May 2005 – October 2007

  • Designed and developed online presence and e-commerce website to expand product and business image with the use of search engine optimization and marketing techniques.
  • Responsible for the development of weekly advertisement of products and promotional material.
  • Ensured optimal functionality of retail point-of-sale system with full inventory tracking and management.
  • Efficiently processed online orders, custom team orders, and retail invoicing.
  • Provided staff schedule and daily responsibilities.

Education

Associate of Arts – Union County College

May 2008
Major: Liberal Arts
Minor: Graphic Design / Web Master Certification

Skills and Abilities

Digital Programs

Extensive experience using Adobe Creative Suite (Photoshop, Illustrator, InDesign, and Dreamweaver), Microsoft Office Suite (Word, PowerPoint, and Excel). Proficient in both Windows and MAC environments.

Digital Platforms

Advanced knowledge in Search Engine Optimization / Marketing practices, Content Management Systems (mobile / responsive), mobile apps for sales purposes, digital presentation platforms, and social network marketing.

Language Proficiency

Fluent in Portuguese and Spanish, basic knowledge of French.

References

available upon request

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